Twinkies are Back!!


Last November, when I learned that Hostess was going out of business, I was stunned.  No more Hostess treats.  No more Twinkies???   How could that little yellow spongy piece of American culture, with its bottom distinguished by three prominent entry wounds from shots of vanilla cream filling be no more?

Twinkies were never a staple in my home when I was a kid, or as an adult.  I can probably count on one hand the number of Twinkies I have had in the last ten years.  But somehow, when I learned Hostess was shutting down, it felt like a very small, sugary and probably fat laden thread of the American fabric was being lost.  And that was kind of sad.

Last week, after more than a half a year’s absence from retail shelves, Twinkies returned.  And all is right with the world.  Not because I am going to incorporate them into my diet, because I have yet to even lay eyes, let alone hands on a box of the new Twinkies.  But, because Twinkies were the Cliff Claven of snacks, not the tastiest or trendiest treat, but predictable and constant—like that element in the room you may not always appreciate, but you miss when it’s gone.

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One thought on “Twinkies are Back!!

  1. I had a similar experience when Twinkies were facing extinction. I hadn’t had a Twinkie in years. When Hostess was going bankrupt, I started thinking should I stock up my house with them? Should I give some to my kids, so they can taste them once? In the end, I did not. Glad to see they are back. They were an occasional treat when I was a kid.
    In honor your Cliff Clavin reference,
    “Cheers” to the Twinkie.

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